At 4th-Street, our go-to-market (GTM) strategy outlines how we will introduce your products and services to target customers.
The following are some components where we have used to help our customers reach their go to market objectives:
Product definition: A clear definition of the product or service being offered, including its unique value proposition and target market.
Target market: A deep understanding of the target market, including buyer personas, purchasing behaviors, and pain points.
Pricing strategy: A clear plan for pricing the product, including volume discounts, pricing tiers, and other pricing strategies.
Marketing plan: A plan for how the company will market the product, including tactics such as digital marketing, events, PR, and customer referrals.
Sales strategy: A plan for how the company will sell the product, including sales team structure, lead generation, and customer relationship management. Distribution: A plan for how the product will be distributed to target customers, including online and offline channels, partners, and resellers.
A well-designed GTM strategy can help a company effectively reach its target market, differentiate itself from competitors, drive revenue growth and contribute to additional funding.
Managing Beta Process
Leading up to FCS, we prioritize the management of the Alpha and Beta processes. This includes daily reporting, from shipments to conclusion. There is no better way to get the first orders, which can be the most difficult.
Sample Partner Program
We created new program, baseball at guide with the following awards to the partners:
MVP: most valuable partner
Rookie of the Year: 1st year star
Cy Young: best sales pitch
Gold Glove: best defense against competitor
Home Run: biggest deal of the year
This program was a huge success, especially as we got closer to year end.
4th Street Communication 